since 1976
since 1976
Mercedes-Benz Malaysia concludes 2025 with a year of meaningful progress, achieving significant advancements across key business pillars while strengthening capabilities, accelerating innovation, and building robust networks as well as ecosystems that support long-term growth. These achievements reinforce Mercedes-Benz Malaysia’s leadership in the luxury automotive industry, driven by the brand’s unwavering commitment to elevating customer experiences while leading the transition towards a more sustainable and innovative automotive future.
“The Malaysian automotive industry has experienced dynamic shifts in recent years and electric mobility has become more popular and accessible. We see greater opportunities in meeting the demands of today’s market with innovative design, performance, and cutting-edge technology, bolstered by a strong and prestigious brand legacy. The company looks ahead to 2026 with confidence, where enhancing overall driving experiences and empowering customers with an extensive portfolio and ease of ownership flexibility, remain our key business drivers.” - Amanda Zhang, CEO & President of Mercedes-Benz MalaysiaDriving innovation, delivering wider portfolio
“Mercedes-Benz Malaysia remains committed to meeting market needs by offering our customers the luxury of choice, from internal combustion engine (ICE) models to plug-in hybrids, as well as fully electric vehicles, catering to diverse customer preferences for performance and sustainability. This extensive portfolio ensures we stay ahead in a competitive environment, complemented by a customer-centric purchasing experience and a loyal customer base that reinforce Mercedes-Benz as the most loved luxury brand in Malaysia.” _Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia
To date, a total of 11 BEV models were introduced locally, including the all-electric Mercedes-Maybach EQS SUV which utilises sustainable materials such as vegetable-tanned Nappa leather, Econyl® carpets, and recycled metals, as part of the brand’s eco-conscious luxury, and plug-in hybrids such as the new Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology with up to 114 km in all-electric range (WLTP).
This year, Mercedes-Benz Malaysia has expanded its luxury vehicle portfolio by introducing exciting new models including:
>Mercedes-Maybach EQS 680 SUV
>Mercedes-Maybach S 580 4MATIC Night Series
>Mercedes-AMG CLA 45 S 4MATIC+ Coupé Final Edition
>Mercedes-AMG CLE 53 4MATIC+ Coupé
>Mercedes-AMG GT 63 4MATIC+ Coupé
>Mercedes-AMG SL 63 S E PERFORMANCE
>Mercedes-Benz C 200 AMG Line
>Mercedes-Benz GLC 200 4MATIC
>Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology
>Mercedes-Benz S 580 e with EQ Hybrid Technology
>Mercedes-Benz G 580 with EQ Technology
Extending the brand experience beyond the vehicle, Mercedes-Benz Malaysia continues to curate exclusive customer experiences that bring the brand to life. These include the G-Class Experience, where customers experienced the iconic all-electric G-Class capabilities on the 40-degree ramp and witnessed the G-TURN first-hand; the excitement of Mercedes-Benz FashionWeek Kuala Lumpur; the AMG Defensive Driving Experience at Sepang International Circuit Driving Experience Centre; and the prestigious MercedesTrophy.
Upholding customer centricity through talent, partnerships, and a strong dealer network
“Our dealer network remains one of our greatest strengths. Their alignment, commitment, and consistency in upholding Mercedes-Benz standards play a critical role in delivering luxury customer experiences, driving operational excellence, and supporting our business transformation — not only in electrification, but across every area of our customer ecosystem. Combined with our expanding EV charging network, continuous development of local talent, and steady progress in digitalisation, we are shaping a robust, future-ready Mercedes-Benz ownership experience in Malaysia. Being recognised as Champion of the Mercedes-Benz Global Customer Care Award further reinforces our dedication to exceeding customer expectations and setting new benchmarks for luxury automotive experience across the country. - Edmin Naidoo, Vice President, Customer Services, Mercedes-Benz Malaysia
In 2025, Mercedes-Benz Malaysia proudly celebrated the graduation of 42 globally-certified technicians from its Advanced Modern Apprenticeship (AMA) Programme, alongside the recognition of 37 retail personnel from Malaysia and Singapore. This milestone reinforces the brand’s continued investment in developing world class automotive talent and strengthening excellence across its Customer Services Network.
Mercedes-Benz Malaysia’s retail partners continue to play an instrumental role in delivering consistent high standards, supporting business growth, and strengthening the overall ownership experience. Their strong collaboration remains central to Mercedes-Benz Malaysia’s strategic transformation journey.
Mercedes-Benz Malaysia continues to actively support Malaysia’s broader EV ecosystem through the expansion of its Mercedes-Benz branded EV charging network, developed in collaboration with leading Charge Point Operators including Gentari, EV Connection (JomCharge), DC Handal, and chargeEV, and supported by retail partners nationwide, alongside partnerships with luxury hotels, golf courses, and lifestyle destinations. These initiatives provide customers with convenient and accessible charging solutions, integrating sustainable mobility seamlessly with luxury experiences.
Several strategic Mercedes-Benz EV charging co-branding partnerships were also established in 2025 with retail partners at Bamboo Hills, Kuala Lumpur; Eco Ardence, Setia Alam; Hyatt Regency Kuala Lumpur at KL Midtown; and Nilai Springs Golf & Country Club.
In parallel, Mercedes-Benz Malaysia continued advancing digitalisation across its Customer Services ecosystem, including fully paperless end-to-end workshop operations, enhanced in-car digital services through the Mercedes-Benz In-Car Store, and Mercedes me Collision Care support — delivering greater efficiency, transparency, and convenience for customers.
Additionally, Mercedes-Benz Malaysia collaborated with Malaysia Aviation Group (MAG), the parent company of national carrier, Malaysia Airlines, to redefine luxury services and elevate overall customer experience for their elite clientele. The initiative includes offering exclusive privileges, including specially-curated #MyMercedesRewards on selected Mercedes-Benz models, access to exclusive lifestyle events, and seamless airport terminal transfers for Enrich Platinum members, Business Suite, and Business class passengers travelling with Malaysia Airlines.
Advancing sustainability through corporate citizenship
Corporate citizenship is an integral aspect of Mercedes-Benz Malaysia’s sustainability efforts as it enables the company to create long-term social value beyond its core automotive business.
Mercedes-Benz Malaysia is committed to supporting youth development, education, and sports excellence, particularly amongst underprivileged children. Through its partnership with the Nicol David Organisation (NDO), Mercedes-Benz Malaysia conducted a Corporate Social Responsibility (CSR) programme under MobileKids – a Mercedes-Benz road safety education initiative that has been implemented for over 20 years – to help children become independent and safe on the road. The event cultivated fundamental road safety skills in an engaging and interactive way, with the aim of providing the “Little Legends” with the tools and knowledge they need to navigate the roads responsibly for both now and the future.
In addition, the Grants for Good initiative demonstrates Mercedes-Benz Malaysia’s commitment to empowering local communities, employees, and driving inclusive growth. By providing financial support to non-governmental organisations and social enterprises, Grants for Good enables grassroots solutions in areas such as education, environmental protection, and social welfare.
As Mercedes-Benz Malaysia closes 2025, the brand remains at the forefront of luxury, innovation, and sustainability. With a growing portfolio of cutting-edge vehicles, an expanding EV ecosystem, and a deepening commitment to community impact, the brand continues to shape the future of mobility in Malaysia, keeping customers at the centre of every experience. Stepping into 2026, the brand is poised to build on this momentum offering unparalleled products and experiences that cater to the evolving needs and aspirations of its customers.
